“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

Important notice

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Our professional and experienced consultants will be pleased to assist and guide you through the process.

Βook an appointment

Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

Learn more

Latest news

Bold, colorful and bright – the new Rolex models for 2021

Pushing the boundaries has always been the driving force for Rolex. The new timepieces, presented at Watches and Wonders Geneva, take us from the deepest caves to the highest mountain peaks, from the outer reaches of the solar system to isolated polar regions and from ultra-precise technology to exacting artisanal craftsmanship. They are watches that invite you on an adventure – be it geographical, technical or aesthetic.

14 Apr, 2021, Sofia

Rolex Returns as Official Timekeeper at the 2021 Australian Open, the First Grand Slam Event of the Year

The world’s best players and emerging talents have once again gathered in Melbourne to contest the Australian Open, where Rolex has been Official Timekeeper and Associate Sponsor since 2008.

10 Feb, 2021, Sofia

David Beckham is also #BornToDare

In 2017, Tudor launched a campaign which reflects both the history of the brand and what it stands for today. Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater.

29 Oct, 2020, Sofia