Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.
Special luxury experience
The purchase of a Rolex watch is a unique and special luxury experience. Our professional and experienced consultants will be pleased to assist and guide you through the process.
The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.
We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.
Symbol of the brand's technical expertise, with a case in matt black ceramic, a Manufacture Calibre and a Master Chronometer certification from METAS, TUDOR is launching the Black Bay Ceramic model. It is a prime example of the brand's expert command of one of the industry's most demanding standards in terms of chronometry and resistance to magnetic fields.
28 May, 2021, Sofia
Pushing the boundaries has always been the driving force for Rolex. The new timepieces, presented at Watches and Wonders Geneva, take us from the deepest caves to the highest mountain peaks, from the outer reaches of the solar system to isolated polar regions and from ultra-precise technology to exacting artisanal craftsmanship. They are watches that invite you on an adventure – be it geographical, technical or aesthetic.
14 Apr, 2021, Sofia
The world’s best players and emerging talents have once again gathered in Melbourne to contest the Australian Open, where Rolex has been Official Timekeeper and Associate Sponsor since 2008.
10 Feb, 2021, Sofia