“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

Values

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.

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An ambassador

Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Rolex Service

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Latest news

Rolex & The Open: golf’s oldest major

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

17 Jul, 2024, Sofia

Rolex and The Championships, Wimbledon

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.

01 Jul, 2024, Sofia

The 24 Hours of Le Mans – endurance, precision, reliability

The 92nd edition of one of the most exciting motor races - the 24 Hours of Le Mans, took place on 15 and 16 June 2024, exactly 101 years after its creation. It is the oldest and one of the most prestigious car races in the world.

12 Jun, 2024, Sofia

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Book an Appointment

Rolex Boutique

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 981 38 70
+359 899 876 369
info@besha.bg

Service

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 980 84 39,
+359 882 908 244
service@besha.bg

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