“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

Important notice

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Our professional and experienced consultants will be pleased to assist and guide you through the process.

Βook an appointment

Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Latest news

ТHE NEW TUDOR BLACK BAY FIFTY-EIGHT TAKES YOU TO YOUR NEXT UNDERWATER ADVENTURE

Ever faithful to its long tradition of blue sports watches, TUDOR now offers a “Navy Blue” version of its flagship model, the Black Bay Fifty-Eight.

01 Jul, 2020, Sofia

After 81 years Rolex leaves Baselworld to establish new event

We all have been living in a different world for a couple of months – confused, scared, but also ready to face all the challenges ahead. Watchmaking industry is not a safe oasis in this situation.

16 Apr, 2020, Sofia

Lady Gaga – the daring icon #BORN-TO-DARE

If you try to think of a daring individual in today’s popular culture, it is difficult to find anyone more fitting of the description than Lady Gaga. Behind the glitter and glam, her provocative style and political statements, she is the quintessential artist.

28 Feb, 2020, Sofia

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