“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

Values

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.

Βook an appointment
An ambassador

Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Rolex Service

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

Learn more
Insure your watch

Besha Shield

Insure your watch

Besha-B, together with the largest insurance company by assets ZEAD "Bulstrad Vienna Insurance Group" EAD, offers a completely new product for Bulgaria - insurance of watches against robbery from the hand or theft by burglary. The insurance has worldwide coverage.

Learn more

Latest news

TUDOR PELAGOS FXD GMT Zulu Time

The Pelagos FXD platform, initially developed with a French Navy specialist unit, has now expanded to suit the needs of the French Naval Aviation, with the addition of a function that allows aviators and flight support personnel to keep track of “Zulu time” in addition to local time and a third time zone. The new Pelagos FXD GMT is Master Chronometer-certified by METAS to ensure maximum precision and reliability in the adverse real-world conditions endured by personnel of the Aéronautique Navale.

05 Nov, 2024, Sofia

THE NEW BLACK BAY CHRONO “BLUE”

The Black Bay Chrono is already a daring design, and with this boutique exclusive, it now features a “TUDOR Blue” dial that adds a distinct, very brand-specific character.   Since the launch in 1970 of the Oysterdate model, its first chronograph, TUDOR has always produced watches that are closely tied to the world of motor sport. Since 1954, TUDOR has likewise been constantly improving its professional divers’ watches. The Black Bay Chrono model combines these traditions in a sports chronograph with contrasting sub-counters and a high-performance automatic Manufacture Calibre.  

16 Sep, 2024, Sofia

Help! My watch was stolen right off my wrist!

Thefts and robberies of expensive watches and valuable items are becoming more frequent. Is there a way to protect ourselves?

01 Aug, 2024, Sofia

Instagram

Follow us on

Instagram

Follow us on

Instagram
Book an Appointment

Rolex Boutique

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 981 38 70
+359 899 876 369
info@besha.bg

Service

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 980 84 39,
+359 882 908 244
service@besha.bg

Tax free

Developed by ThinkWeb

Copyright 2024 © Besha.All Rights Reserved., Cookie settings