“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

Values

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.

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An ambassador

Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Rolex Service

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Latest news

Rolex novelties for 2024

With its latest creations, presented at Watches & Wonders 2024 in Geneva, Rolex brings a fresh new look to some of its most iconic models. Offering unique harmonies of materials, colours and textures, the 2024 watches illustrate a desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to the brand’s in-house mastery of watchmaking expertise, the new timepieces play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.

24 Apr, 2024, Sofia

THE BLACK BAY CHRONO “PINK”: CELEBRATING THE DARING SPIRIT

Being bold can take many forms. Originally made together with Jay Chou and now released to the public this new version of the Black Bay Chrono celebrates the daring spirit of the TUDOR ambassadors. A pink dial might seem unexpected at first, but going against the grain is part of TUDOR’s core DNA. That’s exactly what earned this daring design a place in the TUDOR range.

29 Mar, 2024, Sofia

Inside the Tudor manufacture

The TUDOR Manufacture is the first industrial facility fully dedicated to the TUDOR watchmaking company in its nearly 100-year history. Located in the Le Locle, Switzerland, this is where every single TUDOR watch is assembled and fully tested to TUDOR’s superior standards, with some models in the range Master Chronometer-certified here, too.

25 Jan, 2024, Sofia

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Book an Appointment

Rolex Boutique

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 981 38 70
+359 899 876 369
info@besha.bg

Service

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 980 84 39,
+359 882 908 244
service@besha.bg

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