The Rolex watches

“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

Important notice

Rolex Boutique

In view of the developing situation and to encourage social distancing, the Management of Besha have decided to temporary change the working time of our Rolex boutique and close our After-Sales service until further notice.

Our boutique will be available for limited private appointments from Monday to Saturday only between 11:00 am till 6 p.m.

For all enquiries please call on +899 876 369, email to or book an appointment through our site and our dedicated team will be happy to assist your personal requests.

Our staff will continue to work for you.

Thank you very much for your understanding. Stay Safe!

Besha Team

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Our professional and experienced consultants will be pleased to assist and guide you through the process.

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An ambassador

Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Rolex Service

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Official Retailer



besha collections

Rolex Boutique

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 981 38 70


36 Solunska str. ,
1000 Sofia, Bulgaria
+359 2 980 84 39

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