Discover the Rolex collection

Discover the Rolex collection

explore the collection

“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan


Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Our professional and experienced consultants will be pleased to assist and guide you through the process.

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An ambassador

Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Rolex Service

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Latest news - A place to inspire

07 Jan, 2019, Sofia

Collecting values

It is not a secret that the core of the collectors’ passion is not a simple desire of ownership, but something more – it is the need to admire. To be amazed by the fine craftsmanship, history, and the spirit of an object. For a collector the painting, the vintage car from 1956 or Paul Newman’s watch are not just objects. 

26 Nov, 2018, Sofia

Roland Garros

Rolex has been demonstrating a special relationship and passion towards tennis in the last 40 years.

20 Nov, 2018, Sofia

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Official Retailer



besha collections

Rolex Boutique

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 981 38 70


36 Solunska str. ,
1000 Sofia, Bulgaria
+359 2 980 84 39

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