“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

Important notice

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Our professional and experienced consultants will be pleased to assist and guide you through the process.

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An ambassador

Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Rolex Service

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Latest news

David Beckham is also #BornToDare

In 2017, Tudor launched a campaign which reflects both the history of the brand and what it stands for today. Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater.

29 Oct, 2020, Sofia

TUDOR ROYAL - sport-chic and ellegance

Integrated bracelet, notched bezel and automatic movement - the new TUDOR Royal range is both versatile and affordable for people who like quality.

29 Sep, 2020, Sofia

Rolex presents new models 2020

Watchmaking art fans were holding their breath to see how Rolex will impress them this year. The new models are here with updated design, magnificent colors and new caliber. Let’s have a look at them.

03 Sep, 2020, Sofia

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Rolex Boutique

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 981 38 70
info@besha.bg

Service

36 Solunska str. ,
1000 Sofia, Bulgaria
+359 2 980 84 39
service@besha.bg

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