“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan, CEO

Values

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.

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Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha SJSC.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Besha Shield

Insure your watch

Besha SJSC, together with the largest insurance company by assets ZEAD "Bulstrad Vienna Insurance Group" EAD, offers a completely new product for Bulgaria - insurance of watches against robbery from the hand or theft by burglary. The insurance has worldwide coverage.

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Latest news

Rolex Grand Slam of Show Jumping

Widely considered the greatest challenge in equestrianism, the Rolex Grand Slam of Show Jumping rewards the rider who wins, consecutively, the Grand Prix at three of the four show jumping Majors, namely, The Dutch Masters in ’s-Hertogenbosch, the CSIO Spruce Meadows ‘Masters’ Tournament in Calgary, the CHIO Aachen and the CHI Geneva.

17 Mar, 2025, Sofia