TUDOR’S NEW CHALLENGE-PRO CYCLING

At the core of the vision is a human-centric approach to cycling, a sport known for its punishing physical and psychological challenges. TUDOR and Cancellara envision a team motivated by pushing themselves to be better every single day, facing their fears, and daring to go beyond perceived limits. Performance is the ultimate measure of success, but how you get to the finish line matters just as much as when you get there. Guided by Cancellara, The TUDOR Pro Cycling Team will develop a roster of skilled cyclists who embody these ideals, shared values, and team spirit, going well beyond the current field of known competitors.

The sleek black jerseys of The TUDOR Pro Cycling Team will be adorned with simple red TUDOR shields on front and back. The focus will be on the athletes, their pursuit of success, and the road that lies ahead of them. Likewise, the team’s equipment will be based on the expertise of Swiss cycling companies, including the team’s main technical partner, BMC premium bikes. There will be no mistaking who this team is and who they ride for.

As with all good things, it will take time for The TUDOR Pro Cycling Team to reach its full potential of capturing podiums in the world’s greatest cycling races. However, the journey begins with the very first TUDOR Pro Cycling Team taking their saddles for the Paris-Roubaix U23 race on May 15, 2022. The team will continue to compete in the UCI Continental class for the remainder of the 2022 season, setting the tone for what lies ahead.

It’s time to dare. It’s time to lead. It’s time to win.