Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.
Special luxury experience
The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.
The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.
We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.
For more than half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to celebrate excellence and contribute to perpetuating artistic heritage, creating a link between the past, present, and future. Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through music, architecture, cinema, and the Rolex mentoring programme, the brand confirms its long-term commitment to global culture.
07 Jun, 2023, Sofia
The new models unveiled at Watches and Wonders 2023 in Geneva illustrate the vision for “superlative” timepieces that are destined to become icons. In perpetual pursuit of excellence Rolex is constantly creating innovations and mastering every aspect of watchmaking expertise all the while keeping its strong relationship with history and tradition of the brand since its very creation.
04 Apr, 2023, Sofia
On 1 November, filmmaker and explorer James Cameron unveils the Oyster Perpetual Deepsea Challenge. Inspired by the experimental watch that accompanied him on his historic 10,908-metre descent into the Mariana Trench on 26 March 2012, the Deepsea Challenge represents a new milestone in the world of Rolex divers’ watches.
03 Nov, 2022, Sofia
34 Vitosha Blvd.
1000 Sofia, Bulgaria
+359 2 981 38 70
+359 899 876 369
36 Solunska str. ,
1000 Sofia, Bulgaria
+359 2 980 84 39
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