“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”
Ashod Shakaryan
Values
Rolex Boutique
Our Rolex boutique reflects the values, shared by the brand we faithfully represent. As a sole, Official Rolex authorised retailer in Bulgaria, our boutique at Saborna str.11 hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.
Special luxury experience
A Crown for a Lifetime
The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.
Authorized retailer
An ambassador
Being ambassadors of the world's most renowned brand is an honor and privilidge for us at Besha SJSC. We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.
Professional expertise
Rolex Service
The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.
We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.
Besha Shield
Insure your watch
Besha-B, together with the largest insurance company by assets ZEAD "Bulstrad Vienna Insurance Group" EAD, offers a completely new product for Bulgaria - insurance of watches against robbery from the hand or theft by burglary. The insurance has worldwide coverage.
Latest news
Help! My watch was stolen right off my wrist!
Thefts and robberies of expensive watches and valuable items are becoming more frequent. Is there a way to protect ourselves?
01 Aug 2024, Sofia
The 24 Hours of Le Mans – endurance, precision, reliability
The 92nd edition of one of the most exciting motor races - the 24 Hours of Le Mans, took place on 15 and 16 June 2024, exactly 101 years after its creation. It is the oldest and one of the most prestigious car races in the world.
12 Jun 2024, Sofia
