“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

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Values

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

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Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.

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Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Besha Shield

Insure your watch

Besha-B, together with the largest insurance company by assets ZEAD "Bulstrad Vienna Insurance Group" EAD, offers a completely new product for Bulgaria - insurance of watches against robbery from the hand or theft by burglary. The insurance has worldwide coverage.

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Latest news

Help! My watch was stolen right off my wrist!

Help! My watch was stolen right off my wrist!

Thefts and robberies of expensive watches and valuable items are becoming more frequent. Is there a way to protect ourselves?

01 Aug 2024, Sofia

The 24 Hours of Le Mans – endurance, precision, reliability

The 24 Hours of Le Mans – endurance, precision, reliability

The 92nd edition of one of the most exciting motor races - the 24 Hours of Le Mans, took place on 15 and 16 June 2024, exactly 101 years after its creation. It is the oldest and one of the most prestigious car races in the world.

12 Jun 2024, Sofia

Rolex novelties for 2024

Rolex novelties for 2024

With its latest creations, presented at Watches & Wonders 2024 in Geneva, Rolex brings a fresh new look to some of its most iconic models. Offering unique harmonies of materials, colours and textures, the 2024 watches illustrate a desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to the brand’s in-house mastery of watchmaking expertise, the new timepieces play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.

24 Apr 2024, Sofia

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Book an Appointment

Rolex Boutique

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 981 38 70
info@besha.bg

Service

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 980 84 39,
+359 895 523 570
service@besha.bg

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