“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

Values

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.

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An ambassador

Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Rolex Service

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Latest news

THE DIVERS’ WATCH THAT DEFIES THE LIMITS

On 1 November, filmmaker and explorer James Cameron unveils the Oyster Perpetual Deepsea Challenge. Inspired by the experimental watch that accompanied him on his historic 10,908-metre descent into the Mariana Trench on 26 March 2012, the Deepsea Challenge represents a new milestone in the world of Rolex divers’ watches.

03 Nov, 2022, Sofia

Thank you, Roger!

Partnership for 16 years. Many marriages don’t survive so long, what about business relationships. However, when the most recognizable watch brand with over 100 years of history and traditions is on the one side, and the person who will be remembered for a long time as role model for sportsmanship, leadership, elegance in sports and beyond, on the other, then the 16 years of partnership can only increase over time.

13 Oct, 2022, Sofia

Tudor Pelagos-at the crossroads between diving and urban sophistication

А sports watch that boasts both cutting-edge watchmaking technology and a chic aesthetic, the new Pelagos 39 is as at ease in the city as on the shore.

12 Sep, 2022, Sofia

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besha collections

Rolex Boutique

34 Vitosha Blvd. ,
1000 Sofia, Bulgaria
+359 2 981 38 70
+359 899 876 369
info@besha.bg

Service

36 Solunska str. ,
1000 Sofia, Bulgaria
+359 2 980 84 39
service@besha.bg

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