“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

Values

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.

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Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Latest news

Rolex acquires Bucherer - a surprising strategic move

At the end of August this year, Rolex announced its decision to acquire the world's largest watch retailer, Bucherer. Nothing suggested such a development, and of course the excitement in watchmaking circles was expected. What is the relationship between the two companies and how did this move come about? Here's a little background.

16 Nov, 2023, Sofia

PELAGOS FXD

As early as the mid ‘50s, TUDOR diving watches were being tested and evaluated by a number of outfits inside the US Navy, and by 1958 they were officially adopted by the Navy and purchased for the purpose of issuing them to divers operating in various units. This Pelagos FXD model is the spiritual successor of those watches.

19 Sep, 2023, Sofia

ROLEX & THE US OPEN

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018.

28 Aug, 2023, Sofia