“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”
Ashod Shakaryan
Values
Rolex Boutique
Our Rolex boutique reflects the values, shared by the brand we faithfully represent. As a sole, Official Rolex authorised retailer in Bulgaria, our boutique at Saborna str.11 hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.
Special luxury experience
A Crown for a Lifetime
The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.
Authorized retailer
An ambassador
Being ambassadors of the world's most renowned brand is an honor and privilidge for us at Besha SJSC. We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.
Professional expertise
Rolex Service
The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.
We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.
Besha Shield
Insure your watch
Besha-B, together with the largest insurance company by assets ZEAD "Bulstrad Vienna Insurance Group" EAD, offers a completely new product for Bulgaria - insurance of watches against robbery from the hand or theft by burglary. The insurance has worldwide coverage.
Latest news
New watches 2026
Rolex is celebrating a century of horological accomplishments and paving the way for new feats to come.
14 Apr 2026, Sofia
