“Welcome to a world of uncompromising quality, excellence and expertise. Let us share with you our story and our passion perpetuating Rolex values in the very heart of Sofia.”

Ashod Shakaryan

Values

Rolex Boutique

Our Rolex boutique reflects the values, shared by the brands we faithfully represent. As a sole Official Rolex authorised retailer in Bulgaria, our boutique at 34 Vitosha blvd. hosts an extensive collection of the latest Rolex creations, displayed in an ambiance of luxury and privacy.

Special luxury experience

A Crown for a Lifetime

The purchase of a Rolex watch is a unique and special luxury experience. Book an appointment for an individual visit. Our professional and experienced consultants will be pleased to assist and guide you through the process.

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Authorized retailer

An ambassador

Being ambasadors of the world's most renowned brand is an honor and privilidge for us at Besha.
We will help you in choosing the best Rolex watch according to your personality, taste and lifestyle.

Professional expertise

Rolex Service

The Rolex boutique is home of the only official Rolex Service in Bulgaria. Our experienced watchmakers are trained and certified to meet Rolex standards of excellence.

We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving the Rolex workshop complies with its original functional and aesthetic specifications.

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Besha Shield

Insure your watch

Besha-B, together with the largest insurance company by assets ZEAD "Bulstrad Vienna Insurance Group" EAD, offers a completely new product for Bulgaria - insurance of watches against robbery from the hand or theft by burglary. The insurance has worldwide coverage.

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Latest news

THE NEW BLACK BAY CHRONO “BLUE”

The Black Bay Chrono is already a daring design, and with this boutique exclusive, it now features a “TUDOR Blue” dial that adds a distinct, very brand-specific character. Since the launch in 1970 of the Oysterdate model, its first chronograph, TUDOR has always produced watches that are closely tied to the world of motor sport. Since 1954, TUDOR has likewise been constantly improving its professional divers’ watches. The Black Bay Chrono model combines these traditions in a sports chronograph with contrasting sub-counters and a high-performance automatic Manufacture Calibre.

16 Sep, 2024, Sofia

Help! My watch was stolen right off my wrist!

Thefts and robberies of expensive watches and valuable items are becoming more frequent. Is there a way to protect ourselves?

01 Aug, 2024, Sofia

Rolex & The Open: golf’s oldest major

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

17 Jul, 2024, Sofia