News

Bronze: Tudor’s new hero BLACK BAY FIFTY-EIGHT BRONZE BOUTIQUE EDITION

TUDOR presents a bronze version of its famous Black Bay Fifty-Eight model, featuring for the first time a bronze bracelet fitted with a new clasp with rapid adjustment system.

19 Jul, 2021, Sofia

TUDOR BLACK BAY CERAMIC – the extraordinary watch

Symbol of the brand's technical expertise, with a case in matt black ceramic, a Manufacture Calibre and a Master Chronometer certification from METAS, TUDOR is launching the Black Bay Ceramic model. It is a prime example of the brand's expert command of one of the industry's most demanding standards in terms of chronometry and resistance to magnetic fields.

28 May, 2021, Sofia

Bold, colorful and bright – the new Rolex models for 2021

Pushing the boundaries has always been the driving force for Rolex. The new timepieces, presented at Watches and Wonders Geneva, take us from the deepest caves to the highest mountain peaks, from the outer reaches of the solar system to isolated polar regions and from ultra-precise technology to exacting artisanal craftsmanship. They are watches that invite you on an adventure – be it geographical, technical or aesthetic.

14 Apr, 2021, Sofia

Rolex Returns as Official Timekeeper at the 2021 Australian Open, the First Grand Slam Event of the Year

The world’s best players and emerging talents have once again gathered in Melbourne to contest the Australian Open, where Rolex has been Official Timekeeper and Associate Sponsor since 2008.

10 Feb, 2021, Sofia

David Beckham is also #BornToDare

In 2017, Tudor launched a campaign which reflects both the history of the brand and what it stands for today. Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater.

29 Oct, 2020, Sofia

TUDOR ROYAL - sport-chic and ellegance

Integrated bracelet, notched bezel and automatic movement - the new TUDOR Royal range is both versatile and affordable for people who like quality.

29 Sep, 2020, Sofia

Rolex presents new models 2020

Watchmaking art fans were holding their breath to see how Rolex will impress them this year. The new models are here with updated design, magnificent colors and new caliber. Let’s have a look at them.

03 Sep, 2020, Sofia

ТHE NEW TUDOR BLACK BAY FIFTY-EIGHT TAKES YOU TO YOUR NEXT UNDERWATER ADVENTURE

Ever faithful to its long tradition of blue sports watches, TUDOR now offers a “Navy Blue” version of its flagship model, the Black Bay Fifty-Eight.

01 Jul, 2020, Sofia

After 81 years Rolex leaves Baselworld to establish new event

We all have been living in a different world for a couple of months – confused, scared, but also ready to face all the challenges ahead. Watchmaking industry is not a safe oasis in this situation.

16 Apr, 2020, Sofia

Lady Gaga – the daring icon #BORN-TO-DARE

If you try to think of a daring individual in today’s popular culture, it is difficult to find anyone more fitting of the description than Lady Gaga. Behind the glitter and glam, her provocative style and political statements, she is the quintessential artist.

28 Feb, 2020, Sofia

TUDOR GRABS ANOTHER AWARD AT THE 2019 GRAND PRIX D’HORLOGERIE DE GENÈVE

In its seven years of participating at the most prestigious watchmaking competition the ambitious Swiss brand has won five awards. This year the first place in the “Challenge Category – Watches with a public price under CHF 4'000” is held by Black Bay P01, which drew the attention of experts in March 2019 during its presentation at Baselworld.

18 Nov, 2019, Sofia

Besha celebrates 30 years of partnership with Rolex in Bulgaria

The Shakaryan family invited clients to a unique exhibition and a stylish dinner

04 Oct, 2019, Sofia

WIMBLEDON 2019

A SPECIAL ANNIVERSARY FOR ROLEX TESTIMONEE – ROGER FEDERER

15 Jul, 2019, Sofia

Rolex Celebrates 40th Edition as Official Timekeeper of the U.S. Open

One of the greatest golfing venues in the world, Pebble Beach Golf Links hosted the 119th edition of the U.S. Open from 13–16 June.

19 Jun, 2019, Sofia

24 HOURS OF LE MANS: AN ENDURING TEST

The 87th edition of one of the oldest competitions took place in the weekend of 15-16 June. Since the inception of this legendary twice-around-the-clock challenge in 1923, the race has demanded unrelenting excellence from human and machine, through mastery behind the wheel and ground-breaking engineering.

19 Jun, 2019, Sofia

Roland Garros 2019

The crown is already on clay

30 May, 2019, Sofia

Bright presence of Rolex new models at Baselworld 2019

Surprising your supporters with an innovative and inspiring approach, creating models that go beyond expectations is not an easy task. However, Rolex keeps doing it every year. Have a look at the novelties, presented at Baselworld 2019.

26 Mar, 2019, Sofia

Tudor Baselworld 2019 novelties

While it is neo-vintage in conception, its manufacturing techniques, reliability, robustness and the quality of its finish are consistent with today's most rigorous requirements.

25 Mar, 2019, Sofia

Rolex and cinema

The Swiss watchmaking brand deepens its commitment to perpetual excellence in cinema.

25 Mar, 2019, Sofia

Rolex.org - A place to inspire

07 Jan, 2019, Sofia

Collecting values

It is not a secret that the core of the collectors’ passion is not a simple desire of ownership, but something more – it is the need to admire. To be amazed by the fine craftsmanship, history, and the spirit of an object. For a collector the painting, the vintage car from 1956 or Paul Newman’s watch are not just objects. 

26 Nov, 2018, Sofia

Roland Garros

Rolex has been demonstrating a special relationship and passion towards tennis in the last 40 years.

20 Nov, 2018, Sofia

Worldwide traveler: GMT-Master II

GMT-Master undoubtedly is among the most iconic Rolex models with its signature bezel and functionality, allowing its wearer to read the time in two time zones simultaneously.

23 Oct, 2018, Sofia

Rolex’s little sister – TUDOR – bold, vigorous, challenging

Watches with personality – this how Rolex’s little sister, Tudor, models could be defined. At Baselworld 2018 the brand presented several models that are not afraid to declare their their place among the big names in the industry. 

31 Mar, 2018, Sofia

Baselworld 2018 novelties

At Baselworld 2018 Rolex presented several signature models with a modernized design and new mechanisms, preserving their recognizable vision, thanks to which they resisted over time. New combinations of materials, modern lines and outstanding quality were demonstrated at the Rolex stand.

30 Mar, 2018, Sofia

Rolex presents the DeepSea model

They say important people wear Rolex. How important you should be in order to get a model especially made for you? There are many brands for which it is not unusual to demonstrate a special treatment for their ambassadors through models created for them, but for Rolex this is rather an exception.

25 Nov, 2014, Sofia

Rolex brought Wimbledon to Sofia

Is it possible to bring Wimbledon’s final match to Sofia? The answer is “yes”, especially when Rolex, the long-term partner and sponsor of the most prestigious tennis tournament, is taking care to do it.

22 Aug, 2014, Sofia