At the end of August this year, Rolex announced its decision to acquire the world's largest watch retailer, Bucherer. Nothing suggested such a development, and of course the excitement in watchmaking circles was expected. What is the relationship between the two companies and how did this move come about? Here's a little background.
16 Nov, 2023, SofiaRead more
As early as the mid ‘50s, TUDOR diving watches were being tested and evaluated by a number of outfits inside the US Navy, and by 1958 they were officially adopted by the Navy and purchased for the purpose of issuing them to divers operating in various units. This Pelagos FXD model is the spiritual successor of those watches.
19 Sep, 2023, SofiaRead more
The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018.
28 Aug, 2023, SofiaRead more
To celebrate its partnership with Alinghi Red Bull Racing, TUDOR is unveiling two brand new Pelagos FXD models: a chronograph and a time-only watch inspired by yacht racing, that embody the daring spirit that is needed to be a contender in the most competitive yacht race in history. A long-term partnership between TUDOR and Alinghi Red Bull Racing was launched in 2022, the first time TUDOR ventured into the world of competitive yacht racing.
30 Jun, 2023, SofiaRead more
For more than half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to celebrate excellence and contribute to perpetuating artistic heritage, creating a link between the past, present, and future. Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through music, architecture, cinema, and the Rolex mentoring programme, the brand confirms its long-term commitment to global culture.
07 Jun, 2023, SofiaRead more
The new models unveiled at Watches and Wonders 2023 in Geneva illustrate the vision for “superlative” timepieces that are destined to become icons. In perpetual pursuit of excellence Rolex is constantly creating innovations and mastering every aspect of watchmaking expertise all the while keeping its strong relationship with history and tradition of the brand since its very creation.
04 Apr, 2023, SofiaRead more
On 1 November, filmmaker and explorer James Cameron unveils the Oyster Perpetual Deepsea Challenge. Inspired by the experimental watch that accompanied him on his historic 10,908-metre descent into the Mariana Trench on 26 March 2012, the Deepsea Challenge represents a new milestone in the world of Rolex divers’ watches.
03 Nov, 2022, SofiaRead more
Partnership for 16 years. Many marriages don’t survive so long, what about business relationships. However, when the most recognizable watch brand with over 100 years of history and traditions is on the one side, and the person who will be remembered for a long time as role model for sportsmanship, leadership, elegance in sports and beyond, on the other, then the 16 years of partnership can only increase over time.
13 Oct, 2022, SofiaRead more
А sports watch that boasts both cutting-edge watchmaking technology and a chic aesthetic, the new Pelagos 39 is as at ease in the city as on the shore.
12 Sep, 2022, SofiaRead more
To mark the 70th anniversary of the British North Greenland Expedition, TUDOR is presenting a new model with a striking name Ranger.
14 Jul, 2022, SofiaRead more
Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.
30 Jun, 2022, SofiaRead more
Following its moto #BornToDare, TUDOR is starting a new adventure. The watchmaking company and Swiss cycling legend Fabian Cancellara are joining forces to summit the top level of international cycling with a new team. The TUDOR Pro Cycling Team will embody this distinctly daring perspective, combining TUDOR’s no-compromise attitude and history of innovation with Cancellara’s unparalleled experience and vision.
04 May, 2022, SofiaRead more
A brand #BornToDare is constantly evolving in its pursuit of technological and design excellence. True to its style, Tudor presented its new attractive models for 2022 during Watches and Wonders exhibition in Geneva.
04 May, 2022, SofiaRead more
In its perpetual quest for excellence, Rolex constantly enhances the aesthetics and technologies of its emblematic timepieces. Watches that shine the light of optimism and innovation on the watchmaking world – these are the models that Rolex unveiled during the prestigious watchmaking exhibition Watches and Wonders in Geneva.
28 Apr, 2022, SofiaRead more
TUDOR goes to Nazaré (again) and this time is joining forces with Nic Von Rupp, a Portuguese local legend big wave surfer. The Swiss watchmaking brand partners with the World Surf League on its two epic Big Wave events, and this time TUDOR was in the water too, on the wrist of Nic at the TUDOR Nazaré Tow Surfing Challenge.
21 Feb, 2022, SofiaRead more
Demonstrating determination and resilience around the clock in unseasonably cold conditions for Florida, the #60 Meyer Shank Racing Acura team were today crowned champions of the 60th anniversary Rolex 24 At DAYTONA. Rolex has been associated with this legendary 24-hour race for over half a century and this year marked 30 years as Title Sponsor.
07 Feb, 2022, SofiaRead more
TUDOR chose to join forces with the Marine nationale (French Navy) brand in 2021, continuing a relationship that dates back to 1956. Following a number of researches and persuaded by the potential of the instruments offered by the Genevian brand, TUDOR attain the status of "official supplier to the French Navy" in 1961. Its divers' watches continued to be developed and the French Navy would use many of the brand's timepieces over the following decades.
12 Nov, 2021, SofiaRead more
Since 2013, Rolex has been a Global Partner and the Official Timepiece of Formula 1®, supporting its commitment to develop pioneering technology and expertise.
25 Oct, 2021, SofiaRead more
TUDOR presents a bronze version of its famous Black Bay Fifty-Eight model, featuring for the first time a bronze bracelet fitted with a new clasp with rapid adjustment system.
19 Jul, 2021, SofiaRead more
Symbol of the brand's technical expertise, with a case in matt black ceramic, a Manufacture Calibre and a Master Chronometer certification from METAS, TUDOR is launching the Black Bay Ceramic model. It is a prime example of the brand's expert command of one of the industry's most demanding standards in terms of chronometry and resistance to magnetic fields.
28 May, 2021, SofiaRead more
Pushing the boundaries has always been the driving force for Rolex. The new timepieces, presented at Watches and Wonders Geneva, take us from the deepest caves to the highest mountain peaks, from the outer reaches of the solar system to isolated polar regions and from ultra-precise technology to exacting artisanal craftsmanship. They are watches that invite you on an adventure – be it geographical, technical or aesthetic.
14 Apr, 2021, SofiaRead more
The world’s best players and emerging talents have once again gathered in Melbourne to contest the Australian Open, where Rolex has been Official Timekeeper and Associate Sponsor since 2008.
10 Feb, 2021, SofiaRead more
In 2017, Tudor launched a campaign which reflects both the history of the brand and what it stands for today. Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater.
29 Oct, 2020, SofiaRead more
Integrated bracelet, notched bezel and automatic movement - the new TUDOR Royal range is both versatile and affordable for people who like quality.
29 Sep, 2020, SofiaRead more
Watchmaking art fans were holding their breath to see how Rolex will impress them this year. The new models are here with updated design, magnificent colors and new caliber. Let’s have a look at them.
03 Sep, 2020, SofiaRead more
Ever faithful to its long tradition of blue sports watches, TUDOR now offers a “Navy Blue” version of its flagship model, the Black Bay Fifty-Eight.
01 Jul, 2020, SofiaRead more
We all have been living in a different world for a couple of months – confused, scared, but also ready to face all the challenges ahead. Watchmaking industry is not a safe oasis in this situation.
16 Apr, 2020, SofiaRead more
If you try to think of a daring individual in today’s popular culture, it is difficult to find anyone more fitting of the description than Lady Gaga. Behind the glitter and glam, her provocative style and political statements, she is the quintessential artist.
28 Feb, 2020, SofiaRead more
In its seven years of participating at the most prestigious watchmaking competition the ambitious Swiss brand has won five awards. This year the first place in the “Challenge Category – Watches with a public price under CHF 4'000” is held by Black Bay P01, which drew the attention of experts in March 2019 during its presentation at Baselworld.
18 Nov, 2019, SofiaRead more
The Shakaryan family invited clients to a unique exhibition and a stylish dinner
04 Oct, 2019, SofiaRead more
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