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Rolex and the Vienna Philharmonic

Rolex and the Vienna Philharmonic

Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.

13 Dec, 2024, Sofia

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Help! My watch was stolen right off my wrist!

Thefts and robberies of expensive watches and valuable items are becoming more frequent. Is there a way to protect ourselves?

01 Aug, 2024, Sofia

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Rolex & The Open: golf’s oldest major

Rolex & The Open: golf’s oldest major

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

17 Jul, 2024, Sofia

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Rolex and The Championships, Wimbledon

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.

01 Jul, 2024, Sofia

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The 24 Hours of Le Mans – endurance, precision, reliability

The 24 Hours of Le Mans – endurance, precision, reliability

The 92nd edition of one of the most exciting motor races - the 24 Hours of Le Mans, took place on 15 and 16 June 2024, exactly 101 years after its creation. It is the oldest and one of the most prestigious car races in the world.

12 Jun, 2024, Sofia

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Rolex novelties for 2024

With its latest creations, presented at Watches & Wonders 2024 in Geneva, Rolex brings a fresh new look to some of its most iconic models. Offering unique harmonies of materials, colours and textures, the 2024 watches illustrate a desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to the brand’s in-house mastery of watchmaking expertise, the new timepieces play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.

24 Apr, 2024, Sofia

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Rolex acquires Bucherer - a surprising strategic move

Rolex acquires Bucherer - a surprising strategic move

At the end of August this year, Rolex announced its decision to acquire the world's largest watch retailer, Bucherer. Nothing suggested such a development, and of course the excitement in watchmaking circles was expected. What is the relationship between the two companies and how did this move come about? Here's a little background.

16 Nov, 2023, Sofia

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ROLEX & THE US OPEN

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018.

28 Aug, 2023, Sofia

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ROLEX celebrates 20 years of its Mentor and Protégé Arts Initiative

ROLEX celebrates 20 years of its Mentor and Protégé Arts Initiative

For more than half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to celebrate excellence and contribute to perpetuating artistic heritage, creating a link between the past, present, and future. Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through music, architecture, cinema, and the Rolex mentoring programme, the brand confirms its long-term commitment to global culture.

07 Jun, 2023, Sofia

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Rolex presents its new models at Watches and Wonders 2023

The new models unveiled at Watches and Wonders 2023 in Geneva illustrate the vision for “superlative” timepieces that are destined to become icons. In perpetual pursuit of excellence Rolex is constantly creating innovations and mastering every aspect of watchmaking expertise all the while keeping its strong relationship with history and tradition of the brand since its very creation.

04 Apr, 2023, Sofia

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THE DIVERS’ WATCH THAT DEFIES THE LIMITS

THE DIVERS’ WATCH THAT DEFIES THE LIMITS

On 1 November, filmmaker and explorer James Cameron unveils the Oyster Perpetual Deepsea Challenge. Inspired by the experimental watch that accompanied him on his historic 10,908-metre descent into the Mariana Trench on 26 March 2012, the Deepsea Challenge represents a new milestone in the world of Rolex divers’ watches.

03 Nov, 2022, Sofia

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Thank you, Roger!

Partnership for 16 years. Many marriages don’t survive so long, what about business relationships. However, when the most recognizable watch brand with over 100 years of history and traditions is on the one side, and the person who will be remembered for a long time as role model for sportsmanship, leadership, elegance in sports and beyond, on the other, then the 16 years of partnership can only increase over time.

13 Oct, 2022, Sofia

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Rolex & Wimbledon – history, tradition, excellence

Rolex & Wimbledon – history, tradition, excellence

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.

30 Jun, 2022, Sofia

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Rolex novelties for 2022 - an invitation to push boundaries

In its perpetual quest for excellence, Rolex constantly enhances the aesthetics and technologies of its emblematic timepieces. Watches that shine the light of optimism and innovation on the watchmaking world – these are the models that Rolex unveiled during the prestigious watchmaking exhibition Watches and Wonders in Geneva.

28 Apr, 2022, Sofia

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THRILLING 60TH ANNIVERSARY ROLEX 24 AT DAYTONA

THRILLING 60TH ANNIVERSARY ROLEX 24 AT DAYTONA

Demonstrating determination and resilience around the clock in unseasonably cold conditions for Florida, the #60 Meyer Shank Racing Acura team were today crowned champions of the 60th anniversary Rolex 24 At DAYTONA. Rolex has been associated with this legendary 24-hour race for over half a century and this year marked 30 years as Title Sponsor.

07 Feb, 2022, Sofia

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Emotional and very dynamic final at Formula 1 Aramco United States Grand Prix 2021

Since 2013, Rolex has been a Global Partner and the Official Timepiece of Formula 1®, supporting its commitment to develop pioneering technology and expertise.

25 Oct, 2021, Sofia

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Bold, colorful and bright – the new Rolex models for 2021

Bold, colorful and bright – the new Rolex models for 2021

Pushing the boundaries has always been the driving force for Rolex. The new timepieces, presented at Watches and Wonders Geneva, take us from the deepest caves to the highest mountain peaks, from the outer reaches of the solar system to isolated polar regions and from ultra-precise technology to exacting artisanal craftsmanship. They are watches that invite you on an adventure – be it geographical, technical or aesthetic.

14 Apr, 2021, Sofia

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Rolex Returns as Official Timekeeper at the 2021 Australian Open, the First Grand Slam Event of the Year

The world’s best players and emerging talents have once again gathered in Melbourne to contest the Australian Open, where Rolex has been Official Timekeeper and Associate Sponsor since 2008.

10 Feb, 2021, Sofia

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Rolex presents new models 2020

Rolex presents new models 2020

Watchmaking art fans were holding their breath to see how Rolex will impress them this year. The new models are here with updated design, magnificent colors and new caliber. Let’s have a look at them.

03 Sep, 2020, Sofia

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After 81 years Rolex leaves Baselworld to establish new event

We all have been living in a different world for a couple of months – confused, scared, but also ready to face all the challenges ahead. Watchmaking industry is not a safe oasis in this situation.

16 Apr, 2020, Sofia

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Besha celebrates 30 years of partnership with Rolex in Bulgaria

Besha celebrates 30 years of partnership with Rolex in Bulgaria

The Shakaryan family invited clients to a unique exhibition and a stylish dinner

04 Oct, 2019, Sofia

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WIMBLEDON 2019

A SPECIAL ANNIVERSARY FOR ROLEX TESTIMONEE – ROGER FEDERER

15 Jul, 2019, Sofia

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Rolex Celebrates 40th Edition as Official Timekeeper of the U.S. Open

Rolex Celebrates 40th Edition as Official Timekeeper of the U.S. Open

One of the greatest golfing venues in the world, Pebble Beach Golf Links hosted the 119th edition of the U.S. Open from 13–16 June.

19 Jun, 2019, Sofia

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24 HOURS OF LE MANS: AN ENDURING TEST

The 87th edition of one of the oldest competitions took place in the weekend of 15-16 June. Since the inception of this legendary twice-around-the-clock challenge in 1923, the race has demanded unrelenting excellence from human and machine, through mastery behind the wheel and ground-breaking engineering.

19 Jun, 2019, Sofia

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Roland Garros 2019

Roland Garros 2019

The crown is already on clay

30 May, 2019, Sofia

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Bright presence of Rolex new models at Baselworld 2019

Surprising your supporters with an innovative and inspiring approach, creating models that go beyond expectations is not an easy task. However, Rolex keeps doing it every year. Have a look at the novelties, presented at Baselworld 2019.

26 Mar, 2019, Sofia

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Rolex and cinema

Rolex and cinema

The Swiss watchmaking brand deepens its commitment to perpetual excellence in cinema.

25 Mar, 2019, Sofia

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Rolex.org - A place to inspire

07 Jan, 2019, Sofia

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Collecting values

Collecting values

It is not a secret that the core of the collectors’ passion is not a simple desire of ownership, but something more – it is the need to admire. To be amazed by the fine craftsmanship, history, and the spirit of an object. For a collector the painting, the vintage car from 1956 or Paul Newman’s watch are not just objects. 

26 Nov, 2018, Sofia

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Roland Garros

Rolex has been demonstrating a special relationship and passion towards tennis in the last 40 years.

20 Nov, 2018, Sofia

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