Thefts and robberies of expensive watches and valuable items are becoming more frequent. Is there a way to protect ourselves?

The 92nd edition of one of the most exciting motor races - the 24 Hours of Le Mans, took place on 15 and 16 June 2024, exactly 101 years after its creation. It is the oldest and one of the most prestigious car races in the world.

With its latest creations, presented at Watches & Wonders 2024 in Geneva, Rolex brings a fresh new look to some of its most iconic models. Offering unique harmonies of materials, colours and textures, the 2024 watches illustrate a desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to the brand’s in-house mastery of watchmaking expertise, the new timepieces play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.

At the end of August this year, Rolex announced its decision to acquire the world's largest watch retailer, Bucherer. Nothing suggested such a development, and of course the excitement in watchmaking circles was expected. What is the relationship between the two companies and how did this move come about? Here's a little background.

For more than half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to celebrate excellence and contribute to perpetuating artistic heritage, creating a link between the past, present, and future. Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through music, architecture, cinema, and the Rolex mentoring programme, the brand confirms its long-term commitment to global culture.

The new models unveiled at Watches and Wonders 2023 in Geneva illustrate the vision for “superlative” timepieces that are destined to become icons. In perpetual pursuit of excellence Rolex is constantly creating innovations and mastering every aspect of watchmaking expertise all the while keeping its strong relationship with history and tradition of the brand since its very creation.

On 1 November, filmmaker and explorer James Cameron unveils the Oyster Perpetual Deepsea Challenge. Inspired by the experimental watch that accompanied him on his historic 10,908-metre descent into the Mariana Trench on 26 March 2012, the Deepsea Challenge represents a new milestone in the world of Rolex divers’ watches.

Partnership for 16 years. Many marriages don’t survive so long, what about business relationships. However, when the most recognizable watch brand with over 100 years of history and traditions is on the one side, and the person who will be remembered for a long time as role model for sportsmanship, leadership, elegance in sports and beyond, on the other, then the 16 years of partnership can only increase over time.

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.

In its perpetual quest for excellence, Rolex constantly enhances the aesthetics and technologies of its emblematic timepieces. Watches that shine the light of optimism and innovation on the watchmaking world – these are the models that Rolex unveiled during the prestigious watchmaking exhibition Watches and Wonders in Geneva.