The new models unveiled at Watches and Wonders 2023 in Geneva illustrate the vision for “superlative” timepieces that are destined to become icons. In perpetual pursuit of excellence Rolex is constantly creating innovations and mastering every aspect of watchmaking expertise all the while keeping its strong relationship with history and tradition of the brand since its very creation.

On 1 November, filmmaker and explorer James Cameron unveils the Oyster Perpetual Deepsea Challenge. Inspired by the experimental watch that accompanied him on his historic 10,908-metre descent into the Mariana Trench on 26 March 2012, the Deepsea Challenge represents a new milestone in the world of Rolex divers’ watches.

Partnership for 16 years. Many marriages don’t survive so long, what about business relationships. However, when the most recognizable watch brand with over 100 years of history and traditions is on the one side, and the person who will be remembered for a long time as role model for sportsmanship, leadership, elegance in sports and beyond, on the other, then the 16 years of partnership can only increase over time.

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.

In its perpetual quest for excellence, Rolex constantly enhances the aesthetics and technologies of its emblematic timepieces. Watches that shine the light of optimism and innovation on the watchmaking world – these are the models that Rolex unveiled during the prestigious watchmaking exhibition Watches and Wonders in Geneva.

Demonstrating determination and resilience around the clock in unseasonably cold conditions for Florida, the #60 Meyer Shank Racing Acura team were today crowned champions of the 60th anniversary Rolex 24 At DAYTONA. Rolex has been associated with this legendary 24-hour race for over half a century and this year marked 30 years as Title Sponsor.

Since 2013, Rolex has been a Global Partner and the Official Timepiece of Formula 1®, supporting its commitment to develop pioneering technology and expertise.

Pushing the boundaries has always been the driving force for Rolex. The new timepieces, presented at Watches and Wonders Geneva, take us from the deepest caves to the highest mountain peaks, from the outer reaches of the solar system to isolated polar regions and from ultra-precise technology to exacting artisanal craftsmanship. They are watches that invite you on an adventure – be it geographical, technical or aesthetic.

The world’s best players and emerging talents have once again gathered in Melbourne to contest the Australian Open, where Rolex has been Official Timekeeper and Associate Sponsor since 2008.

Watchmaking art fans were holding their breath to see how Rolex will impress them this year. The new models are here with updated design, magnificent colors and new caliber. Let’s have a look at them.