30 Jun 22, Sofia
Rolex is the Official Timekeeper and one of the major partners of all leading tennis tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport capturing the world’s attention. The All England Lawn Tennis & Croquet Club in south-west London has hosted The Championships since the inaugural edition in 1877. The world’s oldest tennis tournament, Wimbledon is the home of the sport and its grass court temple.
The temple of tennis tradition
Founded almost a century and a half ago, The Championships, Wimbledon has retained its original grass courts. Mowed to exactly 8 mm, the grass is graced by players during the two-week tournament only. In 2022, The Championships celebrates the 100th anniversary of Centre Court in its current home in the Church Road ground. It now has a seating capacity of 15,000. Though ever-changing, the Wimbledon rules remain steeped in tradition, highlighting the organizers’ desire to maintain etiquette in the sport. Testament to this is the almost entirely white code for tennis attire.
Above the players’ entrance to Centre Court – which seats 15,000 – lines from the poem If by Rudyard Kipling read: If you can meet with Triumph and Disaster And treat those two impostors just the same These verses encapsulate the event’s philosophy because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.
The scene of major showdowns
The intensity of Wimbledon finals on Centre Court means they live on in memory as extraordinary moments of tennis history. Epic battles between the likes of Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navrátilová, Roger Federer and Rafael Nadal have written the legend of Wimbledon and world tennis. This unprecedented level of sporting excellence struck a chord with the values intrinsic to Rolex. A natural partnership developed at all the major tennis events, now spanning almost 45 years.
Rolex and tennis: a partnership of almost 45 years
Rolex has enjoyed a special relationship with tennis that is deeply rooted in a common philosophy: the continuous pursuit of excellence, the desire for precision and innovation, the elegance of movement, unwavering effort, respect for tradition and a drive to always push beyond personal limits. Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game. The brand supports most of the major competitions, including all four Grand Slam® tournaments, the ATP and WTA Finals, the ATP Masters 1000 tournaments, the Davis Cup and the Laver Cup.
Rolex and Wimbledon Testimonees
Among its Testimonees, Rolex counts a host of Wimbledon champions including Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and, of course, Roger Federer, who has won the tournament a record eight times.
Rolex and sport
For many decades, the brand has actively championed culture, architecture, exploration and planetary conservation. And in the sporting world, it has built a diverse range of partnerships across tennis, golf, equestrianism, skiing, sailing and motor sport. Rolex partners governing bodies, competitions and athletes – from established champions to promising talents – in long-standing engagements that perpetuate the future of these disciplines and promote excellence.
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