- A place to inspire

07 Jan 19, Sofia

<strong> - A place to inspire</strong>

Besides for the exceptional quality of its watches Rolex is known for the special initiatives that support arts, sports, entrepreneurship and other causes beyond luxury and glamour, as well. Recently the Swiss brand has launched a new virtual space, dedicated precisely to this world. At you will find details from the history of Rolex’ founder, Hans Wilsdorf – his life and professional path, as well as his legacy defining the development of the company today. You will learn more about the Awards for Enterprise, the special program “Mentor and Protégé”, the curiosity to the most dangerous places on the planet and the passion to adventures, living in the DNA of the brand. Inspiring videos, powerful stories and the feeling that “nothing is impossible” will amaze you in this world of the limitless human potential.

“The man behind the crown” is the title of the section, dedicated to the founder of the brand. “Everything about Rolex carries the stamp of one exceptional human being. Hans Wilsdorf, the founder of Rolex, was not just a visionary entrepreneur whose stream of inventions, such as the first waterproof wristwatch, changed the world. He was an altruist, whose enduring philanthropy has left a mark that goes far beyond watchmaking”. Just like his self-winding perpetual watches, Hans Wilsdorf’s legacy goes on and on, as he made sure that the proceeds from Rolex would be used as a continuing investment in future generations. Most of you have probably wondered how the name Rolex appeared – the answer is on as well as details regarding the registration of the trademark. Orphaned at 12, at 63 Hans Wilsdorf lost his wife and had with no descendants. At this point he set his mind to finding a way to assure the future of the great enterprise he had built, safeguarding its culture and giving it a philanthropic direction that would befit his discreet nature and ensure that Rolex became a perpetual force for good.

In the section entitled “Perpetual Planet” you will find the stories, related to the multiple expeditions in which Rolex took part – from the deepest oceans to the highest peaks, as well as the commitment of the company to support initiatives and organizations, seeking solutions to safeguard the planet for future generations.

The special relationship between Rolex and science is described in the part named “Perpetuating Knowledge”. The brand employs the ever-advancing frontier of human knowledge in the creation of its instruments, but it also enables science itself, bringing the dimension of measured time to the exploration and discovery of new worlds. Rolex supports individuals and organizations working across the sciences, believing that no challenge is so great that human wisdom, ingenuity, determination and skill cannot overcome it.

“Perpetuating Culture” is the section, dedicated to the initiatives in the field of arts, supported by Rolex. “At Rolex, we understand it takes time to achieve excellence. This is why we support exceptional individuals and institutions who push the boundaries of their artistry and help to usher in the next generation of talent”. Architecture, cinema, literature, music and other forms of creativity – you will find the quiet presence of the Swiss brand in different causes related to arts.

“Rolex Awards for Enterprise” is a separate section at, where you will learn more about the story of this initiative and how it evolved through the years. “Anyone can change everything” is the basic principle of the philosophy of the program, which has been supporting exceptional individuals who have the courage and conviction to take on major challenges – men and women who have a spirit of enterprise, initiating extraordinary projects aiming to make the world a better place. From its launch in 1976 the program has selected 140 laureates among 32 822 applicants. The youngest laureate was 24 years old, while the oldest was 74.

Rolex program “Mentor and Protégé”, on the other side, contributes to global culture by helping ensure that the world’s artistic heritage is passed on the next generation. The initiative seeks out gifted young artists from all over the world and brings them together with artistic masters for a period of creative collaboration in a one-to-one mentoring relationship. is a virtual space where you will feel the magic of a brand, turned out to be a symbol of success, excellence and strive to make the impossible possible. This small world will give you an answer to the question why so many people are enchanted by this energy. And if you are not one of them yet, you will end up being such after falling into this world.

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